Comments on: Dear Frito Lay, Way To Cave (and miss a brilliant marketing campaign) #rant http://www.geekgirldiva.com/dear-frito-lay-way-to-cave-and-miss-a-brilliant-marketing-campaign-rant/ Fri, 30 Jan 2015 03:13:13 +0000 hourly 1 https://wordpress.org/?v=6.0.3 By: Vincent http://www.geekgirldiva.com/dear-frito-lay-way-to-cave-and-miss-a-brilliant-marketing-campaign-rant/#comment-3413 Fri, 15 Oct 2010 19:40:37 +0000 http://www.geekgirldiva.com/2010/10/dear-frito-lay-way-to-cave-and-miss-a-brilliant-marketing-campaign-rant.html#comment-3413 They should have turned the controversy into a marketing campaign. “This noise means you are saving the environment.” Do they really have to start shilling their chips in burlap (the hippies probably prefer hemp) sacks in order to get people to buy into it?

]]> By: Lauren http://www.geekgirldiva.com/dear-frito-lay-way-to-cave-and-miss-a-brilliant-marketing-campaign-rant/#comment-3408 Mon, 11 Oct 2010 08:43:51 +0000 http://www.geekgirldiva.com/2010/10/dear-frito-lay-way-to-cave-and-miss-a-brilliant-marketing-campaign-rant.html#comment-3408 Not trying to play devils advocate here but another big issue with the bags was the fact that they split open ridiculously easy, at least a third of the box of chips would have to be thrown out due to this issue… That’s certainly not eco or fiscally responsible. Just sayin’.

]]> By: -Richard http://www.geekgirldiva.com/dear-frito-lay-way-to-cave-and-miss-a-brilliant-marketing-campaign-rant/#comment-3406 Mon, 11 Oct 2010 00:45:49 +0000 http://www.geekgirldiva.com/2010/10/dear-frito-lay-way-to-cave-and-miss-a-brilliant-marketing-campaign-rant.html#comment-3406 Can you hear the bag over the sound of chips crunching while you eat them? Probably not. (there’s also a facebook group for that, btw)

]]> By: susanneiles http://www.geekgirldiva.com/dear-frito-lay-way-to-cave-and-miss-a-brilliant-marketing-campaign-rant/#comment-3405 Sun, 10 Oct 2010 13:48:52 +0000 http://www.geekgirldiva.com/2010/10/dear-frito-lay-way-to-cave-and-miss-a-brilliant-marketing-campaign-rant.html#comment-3405 I couldn’t believe my ears when I heard about this. Can’t people take two seconds to pour the chips into a silent bowl and eat them that way? Gods, we are becoming a babyish society with all our whingeing about momentary discomfort.(ie. the crinkle of a chip bag…sigh..)I can’t believe sunchips caved on this one..I love your idea of promoting a marketing slant about MAKING NOISE for the environment! (good for you..hmm…ever thought of pitching the idea to them?)

]]> By: TheEggplant http://www.geekgirldiva.com/dear-frito-lay-way-to-cave-and-miss-a-brilliant-marketing-campaign-rant/#comment-3401 Sat, 09 Oct 2010 02:34:49 +0000 http://www.geekgirldiva.com/2010/10/dear-frito-lay-way-to-cave-and-miss-a-brilliant-marketing-campaign-rant.html#comment-3401 I believe complaining about a slightly louder than average chip bag is the epitome of “first world problem.”

]]> By: Charlie http://www.geekgirldiva.com/dear-frito-lay-way-to-cave-and-miss-a-brilliant-marketing-campaign-rant/#comment-3400 Fri, 08 Oct 2010 23:18:53 +0000 http://www.geekgirldiva.com/2010/10/dear-frito-lay-way-to-cave-and-miss-a-brilliant-marketing-campaign-rant.html#comment-3400 What happened to “Crunchie, crunchie goodness.” or “The chip that goes crunch now has a bag that goes crunch-er”? Isn’t a chip bag supposed to be loud, and impossible to open?

]]> By: Bubbashelby http://www.geekgirldiva.com/dear-frito-lay-way-to-cave-and-miss-a-brilliant-marketing-campaign-rant/#comment-3399 Fri, 08 Oct 2010 20:03:07 +0000 http://www.geekgirldiva.com/2010/10/dear-frito-lay-way-to-cave-and-miss-a-brilliant-marketing-campaign-rant.html#comment-3399 I agree. Dipshit move; and the possibilities for marketing their ‘Loud and Proud’ could have been brilliant.

]]> By: Boris Kitty http://www.geekgirldiva.com/dear-frito-lay-way-to-cave-and-miss-a-brilliant-marketing-campaign-rant/#comment-3398 Fri, 08 Oct 2010 19:48:58 +0000 http://www.geekgirldiva.com/2010/10/dear-frito-lay-way-to-cave-and-miss-a-brilliant-marketing-campaign-rant.html#comment-3398 I dunt eat dem sunchips…but ma human buyed dem only because of dat bag. We will never buy them again since they turned tail & runned!

]]> By: girlsaregeeks http://www.geekgirldiva.com/dear-frito-lay-way-to-cave-and-miss-a-brilliant-marketing-campaign-rant/#comment-3397 Fri, 08 Oct 2010 19:29:08 +0000 http://www.geekgirldiva.com/2010/10/dear-frito-lay-way-to-cave-and-miss-a-brilliant-marketing-campaign-rant.html#comment-3397 Yeah, it’s really sad to see a company cave to this kind of thing. It’s also a bit sad to see public opinion is more concerned about the noise than the planet. Maybe that’s because I’m an ecologist. Good thing I don’t eat sunchips anyway.

Rosalind
Girls Are Geeks

]]> By: Geek Girl Diva http://www.geekgirldiva.com/dear-frito-lay-way-to-cave-and-miss-a-brilliant-marketing-campaign-rant/#comment-3396 Fri, 08 Oct 2010 18:57:02 +0000 http://www.geekgirldiva.com/2010/10/dear-frito-lay-way-to-cave-and-miss-a-brilliant-marketing-campaign-rant.html#comment-3396 @Josh. Just updated the post with the FB group.

]]> By: Josh Roby http://www.geekgirldiva.com/dear-frito-lay-way-to-cave-and-miss-a-brilliant-marketing-campaign-rant/#comment-3395 Fri, 08 Oct 2010 18:53:26 +0000 http://www.geekgirldiva.com/2010/10/dear-frito-lay-way-to-cave-and-miss-a-brilliant-marketing-campaign-rant.html#comment-3395 Is there a Facebook Group for getting the biodegradable bag back yet?

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