Because, while I squeed with fangirl glee when I saw the new Serenity Malcolm Reynolds Browncoat Replica hit the Entertainment Earth site...
...it was chased by a mild groan at the pricing. ($359.00. Zao!)
However, I went to bat for Browncoats everywhere and the Powers That Be gave us a little love and dropped it to $319.00.
But that's not all. If you use code EETWEET12 at check out, you get free Super Saver - FedEx Smartpost shipping on orders totaling more than $79.00, which means you're getting the best price in the 'Verse!