Hi there. I'm a Geek Girl and I may very likely be an extremely profitable demographic you currently aren't capturing.
You may want to reconsider that.
If you already know what a Geek Girl is, feel free to skip through the next paragraph and directly onto the "Marketing Suggestions". If not, let me 'splain.
The Geek Girl, for those of you who may not know the term, is the 20something to 40something female with a love of technology, pop culture, music, toys and (likely) social media. Additionally, the Geek Girl is very prone to mixing her love of the aforementioned hobbies and sharing them with other Geeks of the female and male persuasion.
If you don't currently court the Geek Girl demographic, you may want to consider asking telling your marketing team to get on it. For the following reasons:
Geek Girls generally have a large social network and, if they find items they like, they will talk about them. The term "squee" is defined as "the sound of delight made by a Geek Girl when she is particularly pleased by something shiny, pretty, artitic or techy."
Side note: If you achieve the "squee", your sale is practically guaranteed.
Geek Girls usually have discretionary income and are happy to spend it.
Geek Girls do not shop only for themselves. They can be married, single, mothers, aunts, sisters, daughters, co-workers and more. If you unlock the full potential of the Geek Girl shopper, you will very likely earn a repeat customer who can also become a fantastic referral resource.
Geek Girls will oftentimes ask for suggestions on what, where and whether to buy, thereby offering your product additional coverage.
And, finally, Geek Girls are, oftentimes, in some way engaging with Geek Guys. Which (if you extrapolate) opens up your marketing stream exponentially.
So, in a nutshell, if you're not actively marketing to the Geek Girl demographic, then you're losing income daily.
I know I was a week behind most of the known universe, but I did manage to make it to Star Trek this Saturday.
Not only did I get out to the movies, but we saw the first showing for half price, got free popcorn, avoided anything that looked like a line and had awesome seats.
There are benefits to not seeing a movie opening weekend ;-)
That said -- wow.
In all honesty, I was a bit nervous about this one. I grew up watching Star Trek. I spent the years of my early childhood sprawled out on the (shag) carpet, chin cupped in my hands and little feet waving, and eyes wide.
So, when I heard they were making another movie, and then I heard J.J. Abrams was helming it, I felt that little tyke inside me get a bit nervous that she was going to have a bit of her childhood misused again.
I am happy to report that she spent much of the movie stuffing her face with popcorn and Twizzlers and pointing out cool stuff that she remembered from the original series.
All in all, I was very happy with the movie. It looked amazing. I loved the updated gadgets. The acting was really strong (which is always a plus for a Star Trek movie, let's be honest) and it did a great job of feeding the existing Trek fans while nurturing new ones.
Of course, I have a plan to take my mom next weekend (maybe a double feature with Terminator: Salvation) and I don't doubt I'll have a delightful time nitpicking a bit at that time.
For now, I'm just going to enjoy my geek glee and leave it at that. ;-)
I wasn't able to get Scott from Hyde and Geek on a guest blog this week (thanks phone company! Long story) but he did a very cool post on his blog, so please check it out.
Hopefully I'll get to hit up the Star Trek movie this weekend. I know I geekfail for waiting this long, but I've managed to stay unspoiled, so I'm totally looking forward to it.
Apparently a few folks on Twitter think it would be a good idea for me to spend my evening tweeting drunk. I plan to drink, I plan to play WoW. But I can't decide if they're courting disaster. Drunken Wow and Twitter? Yes or no?
On a WoW note, I'm all ready to get my Blizzcon tix. Now I just have to hope the site stays up.
And, I want this to arrive already. November is way too far away ;-(
I hope the weekend treats you well and kisses in your general direction!
I'm not sure if I mentioned it, but we moved recently (well, a month and a half ago) and we're still unpacking. We got the immediate essentials out of the boxes early, but things like DVD's and our toys have still been boxed up for various reasons.
Here's my logic on wanting to buy these things.
They're not in boxes, so they don't need to be unpacked or anything.
Having just watched the trailer to "Drag Me To Hell" (with the sound off because my speakers aren't hooked up), I think I hate Sam Raimi.
See, I'm not big on horror films.
I've never seen anything more than the first 5 minutes of Halloween (just the music freaks me out), I've seen a few minutes of the first Friday the 13th.
Okay okay, I've seen Nightmare of Elm Street, but I spent a lot of that time peeking between my fingers and asking the person I was watching it with to "Tell me when I can look".
The one horror movie I've seen all the way through? The Exorcist. When I was 14. Which may explain why I can't watch the others.
Yes, I've watched a few over the years, but they're generally more suspense than horror and I still tend to do a LOT of hiding my eyes.
Maybe the one exception to my horror movie watching is Army of Darkness and, let's be fair, that's more spoof than horror. There's a movie I can watch over and over most contentedly.
So, it's very likely that I'm going to have to see this movie just because Sam Raimi directed it even if I'm likely to spend half the movie with my hoodie up over my head and down over my eyes as I sit with my knees up and clutching the arm or whatever poor soul has to sit next to me.
Looking back now, I know that every one of us has this moment. That it’s perfectly normal for pre-teens to go through this sort of thing and that I shouldn’t have been concerned at the time.
You see, I had kissed a girl and liked it -- and the realization later in the evening that I may not be the same as all the other kids, caught me a bit off guard.
Even now, I remember how seriously I took the pondering of my future romantic direction. Did this mean I didn’t like boys? I still felt like I liked boys. There had been boys at the party and I certainly remember thinking they were cute. Maybe I was bisexual?*
I mean, I ruminated. Seriously. I went back over the day and the Star Wars themed birthday party and, as I recalled the kiss and the game that prompted it, the way we both giggled. The tilt of her head and the vest sliding off her shoulder….
Suddenly, I knew I was different.
I had a crush on a girl because she was dressed as Han Solo!
That was the moment I became keenly aware that I was a Geek.
How about you?
When did you have your “moment”?
(yes, even at 12, I was a pretty savvy kid, thanks to my mom).